Ongoing research continues to reveal some quite amazing properties of blueberries. Packed in this wonderful blue fruit is an amazing collection of antioxidants and nutrients. It appears the blue pigments, anthocyanins, are the major contributor to the high antioxidant levels.

Make sure your blueberry sales reflect that good things come out of the blue!

Position them well to make sure you take advantage of the profile gained by ongoing advertising and product development.
Focus on quality of the product - good quality blueberries will be plump with a fresh appearance and a uniform size. Look for berries that are deep purple to a blue-black with a sliver white frost or bloom, this indicates freshness.

The three C’s of handling blueberries

Keep them COOL

Temperatures of 4C to 6C are recommended. Blueberries are highly susceptible to freezing injury so take care not to allow temperatures to drop to 0C. If possible merchandise in refrigerated shelving.

Kept at this constant temperature they will have a good shelf life for up to 10 days. Like all produce, blueberries do not like changes in temperature and this will speed up deterioration.

Handle Blueberries with care

Blueberries damage easily and need to be handled with care. To reduce potential damage, keep handling to a minimum.

Take particular care when transferring to displays. The naturally occurring bloom is removed if they are over handled.

Keep Things Clean

A clean display always helps sales!

Blueberries are a naturally stunning looking fruit – so make the most of their vibrant colour in your displays. Use the vibrant black-purple to accentuate freshness.