Retailer information
Good quality blueberries will be plump with a fresh appearance and a uniform size. Harvesting pickers should be taught to look out for berries that are deep purple to a dark-blue with a silver-white frost or bloom. This indicates freshness.
The three C’s of handling blueberries
Keep them Cool
Keeping blueberries at temperatures below 5 degrees is recommended. Blueberries are highly susceptible to freezing injury so take care not to allow temperatures to drop to below 0 degrees. If possible, keep the merchandise in refrigerated shelving.
Kept at this constant temperature, they will have a good shelf life for up to 10 days. Like all produce, blueberries do not like changes in temperature and this will speed up deterioration. Some varieties are bred specifically for longer shelf lives. It is important to understand what genetics are being dealt with and setting up the post-harvest production chain appropriately.
Handle blueberries with Care
As with all soft fruits, blueberries need to be handled with care. To reduce potential damage, keep handling to a minimum. Take particular care when transferring berries to displays. The naturally occurring bloom is removed if they are over handled.
Keep things Clean
A clean display always helps sales!
Blueberries are a naturally stunning looking fruit – so make the most of their vibrant colour in your displays. Use the vibrant black-purple to accentuate freshness.
Blueberries New Zealand Inc. represents and seeks to further the interests of the New Zealand Blueberry industry. Click here to find out more
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021 304 466